Your suppliers run the show.
You pay agencies, contractors, and freelancers, but nobody senior on your side is holding them to a strategy. Decisions get made in your inbox, by whoever shouts loudest.
Fractional Marketing Director
Senior marketing leadership.
Without the senior marketing salary.
I am a fractional Marketing Director for growing B2B service businesses who need a decision-maker, not another agency.
Track record
By the numbers
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10+
Years in marketing leadership across manufacturing, IT, childcare, and professional services.
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500+
Websites shipped, end to end, brief through launch.
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5
Maximum retainer clients at any one time. A constraint, not a sales line.
The problem
If any of this sounds familiar, you already know why we should talk.
You cannot justify a full-time hire.
A senior Marketing Director with 10+ years of experience costs $150k plus on-costs, fully loaded, and you do not have enough marketing volume yet to keep them busy. So the role stays empty.
Marketing is a cost, not a system.
Ad spend, content, website tweaks, all happening every week, but nothing connects to revenue and nothing tells you whether to spend more or less. You feel busy and blind at the same time.
How I work
A senior marketer in your corner. Not on your payroll.
I embed as your fractional Marketing Director on a small retainer. Roughly four hours of director time per month, three month minimum, no lock-in beyond that. You get the strategy, the supplier oversight, and the ROI reporting that a $150k hire brings, for the price of a junior coordinator.
I keep my client list to a maximum of five at any one time. That is a deliberate constraint, not a sales line, and it means you get a senior marketer who actually has your context loaded when you call.
Former Company Director at Outsource2Us, Brisbane, sale facilitated 2024. AI Fluency certified by Anthropic. Digital Accessibility certified by DASAT. Mentored for six years by Steve Clark of Fridays Off.
Retainer services
Two ways I work with you on a retainer.
Both retainers run on the same terms. $800 AUD per month, three month minimum, approximately four hours of director time per month. Workshops are credited toward your first retainer month if you proceed within thirty days.
Creative Project Manager
The bridge between your vision and the people who execute it, with a particular edge managing offshore teams.
$800/mo, 3-month minimum
Fractional Marketing Director
A senior marketing director embedded in your business, for a fraction of a full time hire.
$800/mo, 3-month minimum
Entry workshops
Or start with a workshop.
Live online session plus a written report and a one-page strategy. $500 AUD each. The fee is credited against your first retainer month if you proceed within thirty days.
Website Discovery Workshop
A 90 minute session that turns 'our website needs work' into a prioritised, costed build brief.
$500 AUD
For B2B service businesses planning a new website or frustrated with the one they have.
Marketing Discovery Workshop
A 90 minute session that turns a fuzzy marketing picture into a clear one page plan.
$500 AUD
For Owners of growing B2B service businesses who want senior marketing thinking before committing to a retainer.
Next
Five clients at a time. One spot at a time.
I take a maximum of five retainer clients at any one time. If you think you might be the right fit, the easiest move is a 30 minute discovery call. No pitch, no slide deck, just a conversation.