Fractional Marketing Director

Most growing B2B service businesses do not have a marketing problem. They have a marketing leadership problem. Money is being spent, suppliers are on the books, content is going out, and still nobody can answer the basic question of what is actually working. A Fractional Marketing Director fixes that, without the cost of a full time hire.

What a Fractional Marketing Director does

I embed in your business as the senior marketing decision maker. Not another agency pitching for scope, and not a junior running tasks. I set the strategy, hold your suppliers to account, report on what your spend is returning, and make the calls that move things forward.

In a typical month that looks like:

• A marketing plan tied to your commercial goals, reviewed and adjusted, not set once and forgotten.
• Oversight of your existing agencies, freelancers and offshore teams, so the work ships to a standard and on brief.
• Straight reporting on what is working, what is not, and where the next dollar should go.
• A decision maker in the room when marketing questions come up, so they stop stalling.

Who it is for

Owners and leadership teams of growing B2B service businesses, from sole trader through to around fifty seats, who have suppliers and ad spend but no senior marketer holding it together. If you are the one making marketing decisions by default, and it is not your job, this is built for you.

How it works

A flat fee of $800 AUD per month, three month minimum, roughly four hours of director time each month. No lock in beyond the first quarter and no surprise scope. I hold a maximum of five retainer clients at a time so every one gets senior attention.

We start with a 30 minute discovery call, no pitch, to agree whether this is the right move and when month one begins.

What changes

Within a quarter you have a marketing function you can trust: reporting the numbers actually support, suppliers pulling in one direction, and a plan you did not have to build yourself. See how that played out for a specialist construction tech business, or read why most growing businesses do not need another agency.